Author: Adrianne Phillips

4 Ways to Capitalize on Social Media As A Business Coach

Posted on by Adrianne Phillips

4 Ways to Capitalize on Social Media As A Business Coach

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Social media is one of the greatest tools for a business coach to expand their business. However, the landscape of the various social media platforms can be quite complex and difficult to navigate. For any small business entrepreneur to grow a business today, you must learn to follow the marketing trends to find new clients.

The popularity of social media as a business tool has increased significantly in recent years. If you want to reach your business goals, you must use the most popular social media platforms. You can also use social media to find new clients and form a relationship strategy.

The Networking Mistakes Small Business Entrepreneurs Make

Statistics on Social Media and Business Development

According to a 2020 survey from SocialPilot:
  • Facebook is utilized by 91 percent of business-to-business (B2B) marketers, and 96 percent of business-to-consumer (B2C) marketers.
  • 89 percent of B2B marketers create collaboration opportunities and generate leads on LinkedIn.
  • Instagram has an estimated reach of 1.39 billion people worldwide.
  • More than 75 million pins have been uploaded to Pinterest.
  • TikTok revenue grew an astounding 60 percent in 2021, and this revenue is only expected to grow in 2022 and beyond.

As you can see, social media is the ultimate powerhouse tool to empower your success. However, to capitalize on the ever-changing social media landscape, you may need a little help to give you an edge in the market. We put together the top ways to optimize your networking on social media to find new clients and create strategic partnerships.

Choose the Best Social Media Platform For Your Business

You can grow your business exponentially with social media — if you do it the correct way. The key to developing relationships is to use the best social media platform for your business to promote to your target audience. Many platforms can be difficult to navigate in leading with your brand to build relationships that are solid and consistent with your target audience.

Create Engaging Content for Posting

If you do not grab your target audiences’ attention right away, you may lose them. The key to success is to share unique, compelling content that will reach your current followers and entice new ones. Take some time and explore different formats for your content to see what brings the most engagement. It is crucial to discover the content that resonates the most with your audience, then continue to post similar content.

Build Win-Win Relationships with Your Target Audience

There are numerous ways that you can build a rapport with your target audience. You can work with influencers, and engage with your audience by responding to their comments, inviting them to share questions, and producing videos. You can also build relationships with simple social media activity such as likes and shares on comments on all relevant social media platforms such as Facebook, LinkedIn, and Instagram. The others that you have engaged with will most likely follow the rule of reciprocity and come and react to your social media posts. This is how the power of relationships can grow your business.

Stay Consistent on Social Media

One thing you do not want to do is to let your social media posting go stale. Another way to grow your business is through social media consistency. It is paramount that you create a powerful following on social media and keep posting frequently to capture and retain your audience’s attention. You do not want your target audience to look elsewhere for whatever they may be looking for.

Consistency on social media means keeping a regular social media posting schedule. When you identify quality connections on the various social media platforms, it is best to have content based on your demographics attained from tools such as Google Analytics. You can then create a monthly content calendar to help you keep track of content creation and posting based on this data. The frequency of your posting will still vary based on the demographics you find. Your posting schedule might be once a week at first, then generally increasing to posts once a day.

Do not forget that this social media consistently also applies to your content. The quality of your content is as important as the quantity. You want to add value to your posts, as your audience and newcomers will have something to take away and a reason to come back in the future.  This will attract the correct audience for your potential coaching clients. You do not want to just get some likes or comments from the masses; you want to convert visitors to customers and retain your current ones.

Promotora Systems Inc. can assist you with our various business development services. Begin the journey to empower your success by contacting us to get started today.

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3 Reasons Why You Need To Follow Up with Your Business Leads

Posted on by Adrianne Phillips

3 Reasons Why You Need To Follow Up with Your Business Leads

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When you attend a networking event, you are primarily there to grow your business. At these events, you collect business cards and contact information. It is important for you to follow up on these leads to build win-win relationships, create collaboration opportunities, strategic partnerships, and much more.

Reasons A Small Business Entrepreneur Needs to Follow Up on Business Leads

It Builds Relationships

Networking is relationship management after all. Don’t let these quality connections you made go to waste; make the most of them. Therefore, you need to cultivate these new connections right away while the memory of your recent meeting is still fresh in each other’s minds.

You then keep fostering this new relationship in any way that seems to fit. Either way, the connection will feel that you want to keep your association. You will most likely receive their loyalty over time, as you will stand out in their minds compared to others that did not make the same effort. This will lead to a close relationship with them. From this point, the possibilities are infinite with your new connections.

Social Media Connections Go a Long Way

It does not matter if you made your new connection in person or online, do not let the connection go stale. Once this connection is made, keep it going. Social media platforms such as LinkedIn, Facebook, Twitter, and more are becoming one of the best secondary ways today to follow up on business leads.

Once you have connected on social media, keep your association going. It can be as little as a comment on LinkedIn, or a like on Facebook or Instagram. Just make sure to keep your interactions with new connections as frequent as possible.

Consistent Follow-Ups Will Put You and Your Business Ahead

You can empower your success for your brand or business with consistent relationship networking follow-ups. A recent study showed that 44% of businesspeople will give up after only one follow-up. The odds are, the more you follow up, the better the chances are this lead will become a new client or strategic partner.

It is also easier than ever to follow up with your leads. There are many tools out there today that can expedite lead generation. You can do automated email marketing with this new connection, and they will become part of your funnel that is automatically sent updates. There are several tools you can utilize for this to manage your follow-ups. You can even just schedule a simple alert into your calendar to follow up. The point is to follow up and do it consistently.

Promotora Systems Inc. can help you grow your business by developing relationships and optimizing your networking skills to take your brand to the next level. Contact us today to get started.

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7 Places to Find Your Next Business Coaching Client

Posted on by Adrianne Phillips

7 Places to Find Your Next Business Coaching Client

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Business coaches are a very helpful resource when a small business entrepreneur needs advice. If you are unsure where to look for new clients for your coaching business, we can help. We have written this guide to building profitable relationships in your network to grow your coaching business.

Places To Find New Clients for Coaching Programs

Online with Blogs, Podcasts, and Video

Content marketing can be a long-term commitment. However, if you are consistent with your marketing, results can happen sooner than you expect. For example, if you write intriguing content on your blog, it can develop relationships to grow your business. The potential client will reach out through your website for more information. All formats lead to the same goal: more clients for your business. This content marketing allows you to build your authority with potential customers initially before they even reach out to you because your expertise is on display.

Gated Content

This type of content is where the user has to provide some personal information, such as a contact email,  to fully access the content. Marketers estimate about 80 percent of business-to-business (B2B) content marketing is gated. This content varies in different formats including white papers, case studies, product demonstrations, and much more.

Newsletters

If you distribute industry-related newsletters, that can also be a great way to attract coaching clients. Newsletters create brand and increase awareness, and provide quite a bit of helpful information. This format, when promoted online, is quite cost-effective compared to traditional newsletters printed on paper and mailed or distributed.

Use LinkedIn to Develop Your Business

You can also generate leads on LinkedIn to find new clients for your coaching programs. While on the platform, do some searching to find your targets. Create a summary of a specific issue or problem that is relevant to your potential clients, and offer advice on how to resolve it. Be sure to answer any direct questions asked by group members promptly. This will help build your credibility in your industry.

Facebook Groups and Other Social Media Platforms

Besides LinkedIn, you can also find leads for your coaching business on Facebook groups. You can use already existing Facebook groups to build relationships.

One known social media strategy is the Founding Client strategy. This involves posting on social media three times a day for seven days. After each post, announce you are beginning a new coaching program and offer it to people at a reduced price. You should get some new clients initially when you offer this. After your coaching with these clients is concluded, ask them to write a testimonial to your coaching skills on the platform.

Workshops

One of the fastest ways to gain new coaching clients is to host an industry-specific workshop. You are automatically perceived as an expert in your field if you run a workshop. Offer a complimentary strategy session to all attendees at the conclusion to peak more interest in your coaching services.

Networking Events

Of course, the best way to meet the best quality connections is at various networking events. Besides attending these events scheduled by others, you can host your own networking event, too. The website Meetup.com is a great tool to help you create your own networking event. These events can be a live, in-person event or a virtual event — the choice is yours. Pick a specific topic in your industry that will appeal to your target audience. After your event, offer a free consultation at a later time to all attendees to benefit from your expertise.

Promotora Systems Inc. can help you find new coaching clients. Contact us today so we can show you how to develop your business and take it to new levels.

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5 Things to Look For When Starting Your Own Online Community

Posted on by Adrianne Phillips

5 Things to Look For When Starting Your Own Online Community

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The benefits of having an online community for your business or brand are infinite. You can optimize your networking, create collaboration opportunities, and build win-win relationships when you have the best online community possible.

In this article, we can show you how to build an online community that can grow your business.

Define Your Community

The first thing you must do overall is determine who you want in your online community. There are four main categories of what defines a sense of community.

  • Membership – This is a sense of belonging to a group with similar interests.
  • Influence – Members should feel like they have some power and influence on the group.
  • Fulfillment of Needs – Group members should be rewarded in some way for their participation in the group. This is how to add value to your relationships for members being part of the group.
  • A Shared Emotional Connection – You know your relationship strategy has been successful when there is a shared emotional connection in your community.

Find the Right Social Platform

You can grow your business with LinkedIn, Facebook, or any of the other social media platforms. One of the best advantages of building your community on these platforms is that your online community can be easily discovered by new users looking for communities like yours or who are already engaging in similar communities.

You can also create your own branded community platform. One of the major advantages to this is the ability to control all your content, branding, and the entire experience. Since you are the one controlling this platform, it will be free from advertising and other distractions that occur on the popular social media platforms.

Identify the Stakeholders

The relationships with your stakeholders are extremely important. Define your stakeholders through the following categories: marketing, sales, support, and product. You will also need to know what kind of value your stakeholders are looking for. This will help you know which influence and benefits your stakeholders can bring to your community.

Build Engagement With The Community

When your online community is engaged, you will have better results. There are a few ways you can build engagement with your online community.

  • Create a Daily Theme – If you create a theme for each day of the week, it is a creative way to keep the community focused on a specific topic. It can also encourage participation from community members.
  • Ask Questions -You can encourage conversations and engagement if you ask specific questions to the group.
  • Create a Title For Community Members – If you give your members a name, it gives them a sense of identity. For example, an online brand known as The Budgetnista refers to its community members as Dreamcatchers and addresses them this way. This helps your members feel like they are a part of something special.
  • Share Exclusive Content – Post content that your members cannot get anywhere else.

Grow the Community

Once you have your online community established, you need to expand it. The best ways to promote your community are:

  • Send out emails to newsletter subscribers and existing customers with a call-to-action to join the group.
  • Add a link to your business website.
  • Promote it on appropriate social media platforms.
  • Encourage members to invite others into the community.

Promotora Systems Inc. can empower your success with our many coaching programs that can help with all your business development needs including building profitable relationships in your online community. Contact us today to get started.

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Are Small In-Person Events the Future of Business Networking?

Posted on by Adrianne Phillips

Are Small In-Person Events the Future of Business Networking?

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The coronavirus pandemic managed to obliterate gatherings both large and small for nearly two years. Now that in-person events are returning, some protocols will need to be addressed. To prevent the further spread of the virus, many companies are looking to have smaller, more intimate networking events. What many don’t realize is that you can still grow your business by developing relationships during these smaller events.

Keep It Less Than 100 People

For the foreseeable future, many people will prefer to attend these smaller, more intimate events. Besides the obvious health concerns, people want the chance to have meaningful interactions with other attendees. It is suggested to keep the number of attendees less than 100.

Have A Strategy

It is best to have a specific goal at your event for both your company and your attendees. Define what it is you are trying to accomplish with this event. Are you looking to find new clients, have quality connections, or create strategic partnerships?  Choose your invitees based on your goals. You can add value to your network when you choose the correct attendees for your event, as your guests receive this benefit, too, and no one’s time is wasted.

Avoid Hybrid Events

During the various pandemic lockdowns worldwide, Zoom meetings became the trend in business. This was to accommodate people who could not attend in person. The issue with this event type is that people on Zoom are not really included in the loop but are more like observers. Now that in-person meetings are coming back, it is best to avoid these hybrid events.

Make It Memorable

You will need to make your event something special and memorable for your attendees. After all, this time was isolating and lacking in real human connections, so people need a way to really connect again. The standard happy hour in a bar isn’t going to impress anyone anymore. Think of something to make your event stand out. Can you incorporate a theme, unique venue, or special guest to feature at your event? If you can find something to make your event worthwhile, you are sure to generate interest.

Promotora Systems Inc. can help small business entrepreneurs develop relationships to grow their businesses. We can show you how to make your business profitable through networking. Contact us today to get started.

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Meetings of the Future: Virtual Meetings

Posted on by Adrianne Phillips

Meetings of the Future: Virtual Meetings

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The coronavirus pandemic greatly impacted the business world. The frequent lockdowns around the world forced most workers to stay home. As a result, virtual meetings took precedence to keep worldwide commerce moving forward. In 2020 alone, Zoom saw an increase in users to nearly 300 million.

For many companies, virtual meetings are the best way to continue their business without the interference of any external factors. This appears to be the best way for these companies to continue networking events, find new clients, create collaboration opportunities, and build win-win relationships.

The following is a list of virtual meeting types that are increasing in popularity in the business world.

Virtual Reality Meetings

Virtual reality (VR) is where attendees are transported via headsets to a digital world with others instead of attending an in-person meeting or even a conference on Zoom, FaceTime, or Skype. The participants have numerous options for their VR experience, including customized shared office spaces and the ability to create their own avatars. Each year, this VR technology is becoming more accessible and affordable. In the near future, look for VR headsets to become as common as the smartphone is today.

Other Types of Virtual Meetings:

Business Meeting – This is still the most popular form of virtual meeting. It basically uses a video call to replace the traditional business phone call. In this meeting type, all participants wear headsets and enter the video live stream.

Conference – Conferences involve more people. It is similar to a Zoom meeting except that it is much more interactive. Participants can choose customized avatars while the host sets up the meeting.

Remote Collaboration – This type of VR meeting is quite different from the others. Besides having a VR conference, meeting participants can actively complete their tasks online during the meeting. There is no limit to the number of participants you can have working on your collaboration, and they can be located anywhere worldwide. This digital environment allows for great creativity and innovation.

Virtual Workspaces – These are similar to remote collaboration but on a much larger scale. This is the ideal setup if most of your workforce is remote. This virtual workspace can also be like a traditional office break room, where your employees can chat, make plans, and share ideas.

Promotora Systems Inc. can help set your company up with these new VR meetings and facilitate bookings with relevant connections and leads. We can also provide your company with coaching programs and a business development strategy to help grow your business. Contact us today to get started.

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