How Sales Leads Are Generated from Search Engines

How Sales Leads Are Generated from Search Engines

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The era of using Search Engine Optimization (SEO) for business growth is upon us. For newcomers, the idea of generating leads this way can be an intimidating task. So, we compiled these lead generation strategies and will explain how they can help your business with relationship-building.

How To Use Search Engines To Generate Leads

Optimize Your Homepage

The way to optimize your homepage is to add relevant keywords to your content. To get the most attention, it is better to use several keywords with a lower search volume in your content. By doing this, you are allowing your content to gain a higher reach than if you had only one high-volume keyword in your content. 


Use backlinks to uncover what your competitors are doing. A great way to boost your lead numbers is to use your competitor’s backlinks to create your prospect database. 


Long tail keywords are keyword phrases that are tailored to your brand. These keywords are usually no longer than three or four words and are very specific. For example, advertising agency Manhattan is a type of phrase someone would type in for a Google search. 


Make sure your website is responsive. Your business website needs to be appealing to the eye, easy to use and navigate, and is optimized for mobile usability.

Use Local SEO Strategies

If you run a local business, be sure to use local keyword data to optimize your content. Add where your business is located at every opportunity in your website content. This will help you claim listings where you market yourself with online directories. They drive traffic to your website and rank high in search engines. 


Create An Active Blog and Optimize The Posts


Your business blog is a combination of everything needed to acquire SEO targets. The steps to doing this are:


  • Publishing Content Regularly 

  • The Content is Easy to Read and Relevant To Your Business

  • Use Subheadings in Your Content For Easier Readability

  • Add Keywords and Relevant Links To Your Content

Allow Guest Posting

Allowing other writers or experts in your field to guest post on your website adds credibility to your business.

Use Alt Tags For Images

All images on your website and all content published should have alt tags. These tags allow Google to read the images because it cannot see them. When you add an alt tag, you increase the chances of your images appearing in Google images searches.

Improve Website Speed

If your website speed is too slow, new users will lose interest and go somewhere else. The faster the website speed will also result in your site ranking higher on Google searches. You will have to do some research on how to speed up your website based on the platform you are using.

Be Active on Social Media Platforms

An active social media presence is very important for snagging SEO leads. The more active you are, the more people see you and know your business. The major search engines will index your social media content if you are very active on social media. This is one of the best ways to increase your visibility.

Use Ads on Google

Google Ads is one of the best ways to gain SEO leads. It is the largest and most used online advertising network. 

PS Inc. can help you with all your business collaboration and customer relationship management needs. Contact us today to get started with all your business consulting needs.

Easy Ways To Improve Lead Generation

Easy Ways To Improve Lead Generation

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Lead generation is one element in a new business that helps it evolve over time. The more people know about you and your business, the better your business will do. How do you find those leads that you know are out there? You will need to implement a strategy to find these leads. These lead generation strategies can also improve your business networking and customer relationship management tasks as you go to the next level.

Easy Ways To Improve Lead Generation

Use Search Engine Optimization (SEO)

Google and other search engines love new content. Your users and clients also like new content, so add a publish date to your posts to increase your conversion rate. This is because conversion rates are higher on new content compared to old content.

Rank SEO Content Higher

Your website content should rank on the first page of a Google search. Therefore, you need to make sure your content is optimized for SEO.

Choose The Correct Social Media Platforms

Do a bit of research about which social media platforms your customers and leads use most frequently. Find out about their wants and needs, and channel that into relevant posts on the relevant social media platforms.

Provide Useful Information

There is no room for fluff or filler content on your website. Give your website users something to take away from every visit. Make sure all your content is relevant, useful, and up-to-date.

Have A Consistent Message

Make sure that your narrative for your brand or business is consistent throughout all channels. Nothing breaks trust more than inconsistency.

Utilize Ad Swaps

Ad swappers can get your business on email lists in your industry. You send a link with your website information to their subscribers, and you only pay for each link clicked to your site.

Have A Clear Call To Action (CTA) on every page

Users love the ability to respond to websites. Make it as easy as possible for your visitors to add their email to your subscription list. Add some type of call to action on every page of your website, not just the landing page.

Contests, Promotions, and Giveaways

People love getting things for free. You can easily raise the profile of your business online and generate leads with a special giveaway or contest.

Conduct Free Webinars

A webinar is a great way to present your product or service to the masses. You can answer questions, build your brand awareness, and get more leads if you conduct webinars. 

PS Inc. has many business-consulting and network-management services that can help you create strategic partnerships to help facilitate business collaboration to take your business to the next level. Contact us today to get started.

Effective Connection Techniques Your Network Will Thank You For

Effective Connection Techniques Your Network Will Thank You For

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If you are not sure how to add value to your network, we have some useful tips for you. We can help you add value to connections with these relationship management and network management techniques.

Meet People Through Connections

One of the best ways to develop your personalized relationship strategy is to utilize the people already in your network. In this age, quality connections are made this way above all others. For example, at an event, stick close to your already-familiar connection. Introduce yourself to new people that orbit your connection and try to work yourself into conversations. 

Another way is to develop relationships to grow your business is to use LinkedIn.  This platform has an online introduction tool that does this networking technique in a similar fashion.

Leverage Social Media

Social media is still the best and most effective way to get to know your connections better. Do some research and try to find like-minded colleagues and other important contacts. 

You can generate leads on LinkedIn, Facebook, Twitter, and Google, just to name a few. Keep active with your social media presence by liking and commenting on potential contacts’ posts to get their attention. Start conversations with a person about your mutual interest and offer something of value in return. In the future when you do meet this person face-to-face, your impression on them will have a greater impact.

Never Ask For A Job

Networking is never, ever asking anyone for a job. Networking is gathering information, seeking out new connections, and getting direction in your job search. The main networking objective is to build relationships and set up potential business collaborations.

Use Your Resume to Get Feedback

After you have established a rapport with the new people, you can ask for some sage advice. You can then ask this person to review your resume and get some constructive feedback on it. The benefits of this are numerous: In reviewing your resume, they will read about your work history and other details they may not already know about you. They may know somewhere at a company where you may be a perfect fit.

Be Sure All Conversations are Two-Way

A great way to create strategic partnerships is to use the rule of reciprocity. Make sure when networking that you take time to listen to the other person. If you ask for advice, make sure you listen to everything they have to say. If you are the only one speaking, the other person will most likely get the impression that you have absolutely no interest in them or what they do. This may also cause them to feel uncertainty about what action to take based on the information you are giving them. The rule of reciprocity is the most effective way to build win-win relationships for all.

Provide An Example of Your Success

Once you have found your mutual interest or topic with your new connection, present them with a success story. Tell how you have helped another person with a similar problem or situation. When networking, people look for examples of success in their field.

Tap Into and Expand Your Network

Networking is all about meeting people. You also network to tap into the additional people your network already has available. Your network can multiply fairly quickly this way. You can also gain information such as professional organizations with more possible connections.

Follow Up and Say Thank You

Fabricate reasons to keep your new relationship going, and don’t let the new connection be forgotten. Send this person relevant Linkedin articles, and connect with and interact with them on social media platforms. Try to find additional in-person networking opportunities often and share invitations with this person. 


Always remember to thank this person for spending their time speaking with you. Thank them for the useful information they provided you at the previous networking event. You can just drop a message on LinkedIn or another social media platform. Always try to find a personalized touch to add to your message. 

PS Inc. can assist you to build relationships, create collaboration opportunities, and be valuable to your network. We can help you grow your business by developing relationships. Contact us now to get started.

5 Ways to Keep Your Customers Coming Back For More

5 Ways to Keep Your Customers Coming Back For More

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If you build the proper relationship strategy, you pave the way for effective business collaboration.  If you are unsure about your network management and all that it entails, don’t worry. We have compiled this list of ways that get the people in your network to not only remember you but to keep those customers returning again and again.

Business Networking Strategies That Keep Customers Coming Back

Look Your Best At All Times

Networking is all about the impressions you make, and that first impression is important. You start by putting extra effort into your brand image. For instance, if you have a brick-and-mortar store, you would make sure that the store is tastefully decorated, welcoming, and clean. 


As far as your online image, that is slightly different. The look and feel of your website are just as important as how functional it is. That means every function of the user experience has to be easy and flawless, as well as consistent. Use intriguing visuals for an online store sales display to bring in the customers.

Listen To Customers

People love it when they feel like they are heard, and your customers are no different. You can do this several ways including customer surveys and feedback panels. When you take the information that your customers give you and enact changes, it benefits all involved. When the customers see their suggestions getting used, they will appreciate it and are much more likely to remain long-term.

Give Something Extra

Little things really do count. Customers love it when you go out of the way for them and when you throw in a little something extra without being asked. These little surprises don’t have to be anything extravagant. They can just be a sample of your product or an offer for your service.

Be Sincere

As the old saying goes, “Say what you mean and mean what you say.” Most people can easily tell when someone is being disingenuous, especially on social media platforms. Be certain that you are authentic in all your social interactions, both online and in person. 


Don’t forget to add a little bit of you into the mix. Along with your product information, post little things on your website to help your audience get to know you better. This helps them see the person behind the company or product.

Keep Communication Going

Never let communication with your customer lag. In this fast-paced world, it is easy to forget about a company and move onto another. Your communication with the customer should not end after the first transaction; in fact, the communication should increase. 

You can keep the communication going in many ways. It can be sending holiday cards, relevant posts on Linkedin or Facebook, or with email updates or online newsletters. 

PS Inc. has many business consulting services that can with all your network-management and relationship-building needs to create strategic partnerships. Contact us today to get you started on reaching all your customer goals.

10 Professional Networking Tips and Tricks to Build Stronger Connections

10 Professional Networking Tips and Tricks to Build Stronger Connections

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Building a strong professional network is one of the most important keys to success in business. You rely on your network to help you meet new people and to expand your business. However, building a strong professional network isn’t always easy and it takes time and effort. Here are 10 tips and tricks to help you build stronger connections within your professional network.

#1: Introduce yourself to people

The first step to building your network is to introduce yourself to people. Whether you are at a networking event, or a work or social gathering, don’t wait for people to come up to you. Take the time to mingle and get to know people. That doesn’t mean you work the room and introduce yourself to every single person there, but you should take the time to make a few genuine connections every time you have an opportunity. If you already know someone at the event, maybe they have a few connections they can introduce you to and vice versa.

#2: Let the other person speak

As you are meeting new people and making connections, you don’t want to control the conversation. Give the other person room to speak. You can, of course, ask questions and direct the conversation, but you don’t want to be the one that does the majority of the talking. Show your new connection that one of the strengths you can bring to your relationship is being a good listener. This will show them that if they have a problem or concern, you will listen to them before you try to help them solve it.

#3: Create authentic relationships

Don’t let your new connections be entirely superficial. Really take the time to get to know people and let them get to know you. It’s great to know a person’s work background, but ask some questions about their life outside of work, too. This will show them that you are interested in making a real connection rather than just wanting to know what they can do for you professionally.

#4: Exchange stories

One of the best ways to strengthen your relationship with new connections is by exchanging stories. This helps them to get a better understanding of you and the experiences you’ve had, and it allows you to get to know them and ask questions. These can be personal or professional stories; both of these allow you and your connection to form a more meaningful relationship based on shared experiences.

#5: Don’t ask for a job

The purpose of networking is not to find a new job; however, that can sometimes be a benefit of forming a solid network connection with someone. Getting a job should never be the ultimate reason you reach out to someone, so you never want to start forming a relationship by asking if they know of any job openings. After you have taken the time to get to know someone and you’ve built a good relationship with them, they should know if you are looking for opportunities and which types of jobs they can recommend you for.

#6: Be confident

Don’t be afraid to meet new people. Whether you are networking in person or online, you need to show that you have confidence in yourself. This will make the other person have more confidence in you, as well. If you come off as unsure of yourself, they could interpret that to mean you’re unsure of your business and then won’t support you or help promote your business to their other connections.

#7: Stay connected

Take the time to stay in contact with your network, even if that means setting aside time on your calendar once a week to send out a few texts or emails. This will show your network that you are interested in maintaining your connection for more than just when it suits your needs. If you put in the time and effort to maintain connections, it will allow your connections to strengthen and grow. 

#8: Help others in your network

Don’t expect your network to help you if you aren’t willing to help others. You should always be looking for ways you can help others within your network. Even if it’s something small like introducing them to a new connection, these little gestures go a long way in building your network.

#9: Revisit older connections

If you have connections you haven’t spoken to in a while, take a few minutes to reach out to them. Ask how they are doing and offer to help them with any challenges they might be facing. Stay in contact with your older connections because these are the people who have seen you grow and develop in your career, and they will be able to vouch for you as you make new connections.

#10: Make new connections online

Don’t forget, not all connections have to be made in person. You can also make strong and valuable connections online using social media platforms such as LinkedIn. You will still want to build genuine relationships, but it’s a little easier to connect online for the less outgoing or more introverted person. 


However you choose to build your network, it’s important to maintain these connections and put real effort into strengthening them. You have to show the people within your network that you’re willing to put in the effort and you are interested in maintaining your relationships. 

If you’re looking to grow your network quickly, you can download our free Guide to Doubling Your LinkedIn Network in 30 Days.

5 Proven Ways To Gain The Trust of Your Clients

5 Proven Ways To Gain The Trust of Your Clients

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When your business lands a new client, you will then begin to establish trust that will hopefully lead to a successful business collaboration. The only way to establish the trust of your clients is through consistent relationship building. This will create strategic partnerships over time that are strong. 

How do you go about planning and implementing your relationship strategy? Below are five proven ways to gain the trust of your clients.

Proven Ways To Gain The Trust of Your Clients

Be Reliable

Let your clients know that you are a reliable business partner. Whatever the task or project may be, give it 150-percent effort. Be very thorough and accurate in everything you do, and always complete your workd by the deadlines.

Be Proactive

Be proactive, not reactive. This means don’t wait for the clients to come to you. Communicate with them once in a while just to touch base. It could be something as simple as forwarding them an article that you may find useful to them. If you do this, your customers will be more open to your advice and appreciate your interest in them.

Be Available

If you are there for your clients, you let them know you value them. You can set up many ways for them to contact you. This includes a client portal, email, text message, phone call, and more. When your customers reach out to you with any question or concern, respond to them promptly. When you show availability to your clients, the trust builds.

Be Authentic

Creating genuine relationships is the only way to establish trust with your clients. Avoid fakeness at every turn, as most people can spot phonies. Take some time and get to know your clients to let you know you care about them, not just their business. 

It is always important to maintain that human contact with your clients. Discover who they are and what their goals are both professionally and personally. See if you have any common ground with similar tastes in music or hobbies. This helps you to build a foundation with the connection, which will bloom into a long-term successful business partnership. 

PS Inc. has business consulting services that cater to your customer relationship management and business networking needs. Contact us today to get you started on reaching all your business goals.