How To Host A Successful Business Event

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One great way to get your business to the next level is to host an event. There are many moving parts in planning any event, and it can seem like a daunting task. Promotora Systems, Inc. can help you with all the steps involved in planning. Read on to learn the steps to host a successful business event.

Steps to Host A Successful Business Event

Begin ASAP

Face it, planning a successful business event will take a considerable amount of time. The larger the event, the more time you will need to plan it. A time span of at least 6 months is optimal for an event with at least 500 attendees. Smaller events can take as little as a couple of weeks, depending on the details.

Get together a short list of your goals for your event. For instance ask yourself: “Am I looking to find new clients and create strategic partnerships?” The answer to these questions will help create your attendees list.

Find Your Attendees

Once you have identified your event’s objectives, you can target these connections as invitees to your business event. You need to understand your target audience immensely so you can determine if their attendance is beneficial to the event. Do some research on your target audience such as their demographics, behaviors, and motivations they would have to attend your event.

Make Your Plan

Once you have established your attendee list and estimated your event budget, you can make your plan. At this stage, you could have a written event plan that can be an outline of your plan’s success. This written plan can help you manage all aspects of the event planning process including your event team, the venue, catering, and all other logistics.

Great Branding Will Go a Long Way

Leading with your brand is a great way to make your event stand out. Create a strong branding presence such as an overall theme for your event. Make sure this theme is unique to your brand and industry. Be sure to create a memorable logo to accompany your event name. Even a tagline for your event posted on social media platforms can go a long way in branding your event.

Set Up All Components of Your Event with Your Team

Now that your event team is established, it is time to implement all the elements of your event. These include:

  • Venue management
  • Booking speakers/talent
  • Catering
  • Safety/security
  • Marketing

Get Your Sponsors Set Up

Make a list of potential sponsors who you wish to support your event. It is a good idea to do some research to find the most appropriate sponsors for your event. Remember that sponsorships follow the rule of reciprocity because they also want to build win-win relationships. You will need to reach out to potential sponsors with customized proposals that detail the benefits their company will enjoy sponsoring your event.

Begin Promoting Early and Build Up Over Time

Along with planning your event, the promotion and event marketing must be done in stages. For instance, very early on, you can promote your event via a TBD or save-the-date announcement. An early ticket sales promotion can draw interest early on. Once you have booked your keynote speaker or talent, you can announce it on all your social media and networking platforms. Make sure your target audience is aware of when your event registration is starting and closing. The key is to build anticipation for your event in the months and weeks leading up to it. Be sure to pique their interest so they are sure to attend.

Promotora Systems, Inc. has many coaching programs that can help you with event planning and your next business event. We also have many lead generation consulting and business management services available. Contact us today to empower your success.