4 Ways to Capitalize on Social Media As A Business Coach
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Social media is one of the greatest tools for a business coach to expand their business. However, the landscape of the various social media platforms can be quite complex and difficult to navigate. For any small business entrepreneur to grow a business today, you must learn to follow the marketing trends to find new clients.
The popularity of social media as a business tool has increased significantly in recent years. If you want to reach your business goals, you must use the most popular social media platforms. You can also use social media to find new clients and form a relationship strategy.
The Networking Mistakes Small Business Entrepreneurs Make
Statistics on Social Media and Business Development
- Facebook is utilized by 91 percent of business-to-business (B2B) marketers, and 96 percent of business-to-consumer (B2C) marketers.
- 89 percent of B2B marketers create collaboration opportunities and generate leads on LinkedIn.
- Instagram has an estimated reach of 1.39 billion people worldwide.
- More than 75 million pins have been uploaded to Pinterest.
- TikTok revenue grew an astounding 60 percent in 2021, and this revenue is only expected to grow in 2022 and beyond.
As you can see, social media is the ultimate powerhouse tool to empower your success. However, to capitalize on the ever-changing social media landscape, you may need a little help to give you an edge in the market. We put together the top ways to optimize your networking on social media to find new clients and create strategic partnerships.
Choose the Best Social Media Platform For Your Business
You can grow your business exponentially with social media — if you do it the correct way. The key to developing relationships is to use the best social media platform for your business to promote to your target audience. Many platforms can be difficult to navigate in leading with your brand to build relationships that are solid and consistent with your target audience.
Create Engaging Content for Posting
If you do not grab your target audiences’ attention right away, you may lose them. The key to success is to share unique, compelling content that will reach your current followers and entice new ones. Take some time and explore different formats for your content to see what brings the most engagement. It is crucial to discover the content that resonates the most with your audience, then continue to post similar content.
Build Win-Win Relationships with Your Target Audience
There are numerous ways that you can build a rapport with your target audience. You can work with influencers, and engage with your audience by responding to their comments, inviting them to share questions, and producing videos. You can also build relationships with simple social media activity such as likes and shares on comments on all relevant social media platforms such as Facebook, LinkedIn, and Instagram. The others that you have engaged with will most likely follow the rule of reciprocity and come and react to your social media posts. This is how the power of relationships can grow your business.
Stay Consistent on Social Media
One thing you do not want to do is to let your social media posting go stale. Another way to grow your business is through social media consistency. It is paramount that you create a powerful following on social media and keep posting frequently to capture and retain your audience’s attention. You do not want your target audience to look elsewhere for whatever they may be looking for.
Consistency on social media means keeping a regular social media posting schedule. When you identify quality connections on the various social media platforms, it is best to have content based on your demographics attained from tools such as Google Analytics. You can then create a monthly content calendar to help you keep track of content creation and posting based on this data. The frequency of your posting will still vary based on the demographics you find. Your posting schedule might be once a week at first, then generally increasing to posts once a day.
Do not forget that this social media consistently also applies to your content. The quality of your content is as important as the quantity. You want to add value to your posts, as your audience and newcomers will have something to take away and a reason to come back in the future. This will attract the correct audience for your potential coaching clients. You do not want to just get some likes or comments from the masses; you want to convert visitors to customers and retain your current ones.