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Are You A Financial Advisor? Here is How To Define Your Target Audience

Posted on by Adrianne Phillips

Are You A Financial Advisor? Here is How To Define Your Target Audience

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Just like any other small business entrepreneur, financial advisors need lead generation strategies to identify relevant connections and find new clients. If you are not sure how to define your target audience to increase your business development, we can help. Read on to learn how you can define your target audience.

How to Develop Your Business Through Networking

How To Define Your Target Audience

Your business is all about the power of relationships. When looking for your target audience, think about their similarities with you. Think about your industry and your personal life, and make a profile of yourself. Include your education, skills, marital status, income level, and other facts. Your target audience will consist of individuals with shared experiences and common bonds.

Once you have a specific target market established, you can begin having conversations that reflect your common grounds to develop this relationship strategy. When you get to know them a bit, you can narrow your prospects even more into specific niches.

Find The Niche For Financial Advisors

Another way to find new clients is to put them into specific niches so you can serve them better. Specific niches for financial clients include:

  • Traditional Investors
    This group consists of investors who are older and more traditional. They tend to shy away from technology and have a more traditional and personal approach to wealth management. To reach this group, you must promote yourself as an advisor who will work with them at their level of comfort.
  • Group Affinity
    This is what is known as a “natural market.” In other words, this group can be people in your social circle such as fellow church members, club members, or alumni from your university. These people already know you to an extent from the past or present, and you already share common experiences.
  • Literary Prospects
    You can find clients with shared interests that are novices with financial planning. This is also known as the “education niche” where you can take these new investors under your umbrella and be a mentor to instruct them on all the details of financial planning.
  • Family
    Many new parents would like to have a plan for their children’s financial future. Parents like to establish funds for their children for an education at university, a home and/or a trust fund for their future. New parents need guidance on these matters, and you need to position yourself to guide them in this specific financial planning. Market yourself to these potential clients as someone who has solutions for these needs.
  • Millennials
    This prospective group is in the beginnings of their careers and is tech-savvy. This is where your new prospects are looking for automation and engagement online. If you plan to prospect in this market, you must make sure your technology is on point, and that you know and understand all the appropriate industry terms and innovations.

Take the Marketing to the Next Level

Once you have established your target audience and their specific niches, you can then plan a campaign to market your financial planning business to them.

Promotora Systems Inc. can show financial advisors how to build profitable relationships and empower your success. Contact us today to build your relationships with your target audience.

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Networking for Financial Advisors: 7 Ways To Connect with Your Audience

Posted on by Adrianne Phillips

Networking for Financial Advisors: 7 Ways To Connect with Your Audience

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Networking is the key for any small business entrepreneur to build win-win relationships. For financial advisors, it can be even more challenging to create a relationship strategy because their financial means are at stake. If you are unsure how you can expedite this stakeholder relationship management, we can help. In this article, we will show you the ways you can optimize your networking for the best business development.

How to Develop Your Business Through Networking

Transparency is Key To Build Trust

Any small business entrepreneur must be completely honest with their clients at all times. Let your client know exactly what you have to offer them as a financial advisor, plus full disclosure regarding your specific services and any fees incurred. If any issues occur, tell your client why the issue occurred. For example, if you made a mistake, tell the client about it right away and offer a solution. Your new clients will appreciate your account management even more over time if they feel you are trustworthy.

Lead in with Your Core Values

Your new clients need to feel at ease with their financial advisor. Although your education, credentials, and qualifications will be taken into consideration for the decision, one thing that will influence them the most is shared core values. After all, you will be handling a large undertaking with their finances. Think about your core values and use them in creating your relationship strategy.   Make a list of your core values, and make sure every decision you make reflects those values.

Your clients will want to think of you as someone who they can trust with not only their financial well-being, but the financial well-being of their families. This trust is something that takes time to earn. This is how networking helps with business development. Once you have that strong financial advisor-client relationship established, that trust can last a lifetime.

Lend An Ear

Another great relationship strategy for your clients is to just listen to their concerns. Do not seem dismissive of their questions or concerns. Keep in mind they may be new to financial planning. Plus, they may have come to you because they want to open an account for something or someone special.

When you let your client tell you about their needs and wants, you may discover something about them that you previously were not aware of. This will also help you even more with planning their financial strategy. You can then tailor your financial planning strategy to fit their specific needs. For instance, you would handle a retirement account differently than you would a client who is establishing a college trust fund.

Use Layman’s Terms and Skip Industry Jargon

When reaching out to your audience, you must remember that many of them may not be knowledgeable about many of the industry terms in financial planning. Besides, you need to keep in mind that some financial industry jargon can be intimidating to laypeople.

You do not want this terminology to be confusing to the client. However, there is no need to dumb down the financial terms and concepts. You can just go through each term slowly and thoroughly. Take the time to define the terms. Make sure you offer the client the opportunity to ask questions. You can then determine what exactly the client needs for further clarification.

Be Consistent with Communication

This is how the power of relationships can help grow your business. It builds trust with the client. When you simply check in with your client regularly, it brings a sense of familiarity where the client will feel more comfortable. Plus, it shows them that you care about them and are concerned for them instead of just worrying about your own bottom line.

Never Leave Them Hanging

The last thing any client wants is to wait indefinitely for their financial advisor to respond to their questions or concerns. One way to build profitable relationships is to respond to your clients as soon as you possibly can.

Most of the time, you will be able to respond to your client quickly. It only takes a few seconds to send a quick text, such as “In a meeting, get back to you ASAP.” Therefore, this quick response will let them know that you are important to them.

In today’s world of business, it is paramount for a financial advisor to put themselves ahead of the competition. Once you establish trust with your new clients, it can evolve into a long-lasting, mutually beneficial relationship.

Promotora Systems Inc. has many coaching programs that can show you how to build profitable relationships through networking to empower your success. Contact us today to get started on your journey.

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The Best Way To Follow Up with Potential Clients

Posted on by Adrianne Phillips

The Best Way To Follow Up with Potential Clients

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After your next networking event, there will be the inevitable follow-up contact. When you identify relevant connections and want to take the next step, what do you do?  If you are unsure about how to implement that all-important follow-up, we can help. Read on to learn the best ways to follow up with potential clients.

Guide to Building Profitable Relationships After A Networking Event

Best Relationship Management Tips

A small business entrepreneur can create strategic partnerships with these tips to increase business development. This personalized relationship strategy can empower your success and add value to your connections.

Don’t Push

Persistence is the key to successful networking follow-ups, but it is important to not be too pushy or aggressive with the communication. If someone feels pressured to do business with you, this will most likely work against you and turn them off. This can also make you come across to the client as being desperate. If your potential client feels desperation coming from you, they may begin to wonder the multitude of reasons why. All of this could lead to the client bowing out of your association altogether.

Have a Unique Follow-Up

When it comes to your follow-up, try not to make it so generic. The typical ‘nice to meet you, contact me with any questions’, etc. is worn out. In your follow-up, mention a topic you discussed with this person at the networking event. In this message, you can also mention any takeaways you had from your interaction with the person. For example, if this person gave you a valuable piece of industry information, mention that in your follow-up.

Remind The Contact Where and When You Met

In your follow-up email or message, don’t forget to mention initially where and when you met, plus key points discussed in your conversation. This will help your quality connections remember the details of your meeting. This is the genesis for you to create collaboration opportunities and build profitable relationships with this follow-up. You also make it easier for your connection to remember you and return your call when they do not have to go through their notes or their recollections.

Follow Up in an Extremely Timely Manner

Do not let this new connection go stale by waiting for them to follow up with you. You should follow up with your new contact while the memory is still fresh in their mind. A good rule for the follow-up is within one day after the meeting, but no longer than a week on the outset. You do not want your new connection to forget about you. If you wait too long to remind them, the person will note your tardiness.

Send Them a Relevant Article

One great way to build win-win relationships is to send your new contact an informative and industry-related article. This is a small gesture that can go a very long way. You can also send them a relevant article about something else this person may have mentioned in your meeting. For example, if your contact mentioned the desire to take a road trip with their family, you could send them articles about that topic. When you send this potential client something relevant, it will be valuable to your connection that you paid attention to your conversation to create this relationship.

Promotora Systems Inc. can assist your business with all its network management tasks. We can help you optimize your networking skills to help you build relationships and find new clients. Contact us today to get started growing your business.

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Connect with Your Ideal Client through Happy Hours, Group Meetings & More

Posted on by Adrianne Phillips

Connect with Your Ideal Client through Happy Hours, Group Meetings & More

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When you are looking to develop your business, marketing your business has many methods to reach more people. Many do not realize that these little events and enhancements can become great lead generation strategies to find new clients.  If you are unsure exactly how to grow your business by developing relationships, we can help. In this article, we will be your guide to building profitable relationships and tell you the ways you can connect with your ideal client.

Ways to Connect With Your Ideal Client

Host A Dinner Party

A great way to find and connect with others in your industry is by hosting a dinner party right after another event ends. If you do this, you will be able to engage with others that are interested in the same topics and share the same issues. You can use the people you met and connected with to filter down your guest list.

Attend Local Group Meetups

When you attend local events such as Chamber of Commerce meetings, it is another opportunity to meet other business owners. You never know who you may meet at these meetings and how they could potentially help your business. For instance, if you meet an attorney at a meeting that specializes in employment law, you can connect with them and exchange any relevant information that could be mutually beneficial. 

Host Your Own Meet and Greet

Another way to meet more potential clients is to host your own meet-and-greet event. You can also make this meetup special by setting it in a nontraditional setting. The possibilities are limitless on what you can do with your own meet-and-greet. For example, you can host a meeting at a sporting event, the gym, a casual stroll, or you can share a fabulous meal together. All of the above can enable the meeting to be more of a friendly, casual event.

Host a Local Happy Hour

You can blast invitations via the Internet and snail mail to your prospective clients that you are hosting a happy hour locally. At this meeting, you can have a brief presentation and allow the attendees the opportunity to ask questions. This is a great way to generate leads and build relationships with your potential clients.

Share A Passion

Do you and your new connection have some common ground? For instance, if both of you love fine art, perhaps you can attend a class together. Do you share a common love for a specific cuisine? You can arrange a meeting at a restaurant to share that wonderful meal while you talk business.

Send Out Personalized Cards Via Snail Mail

A great way to connect with your new connections is to send out personalized cards to commemorate something like their birthday, a promotion, or a new position. People will remember you for the effort you make with this personal touch. You can do these ultra-personal tasks in half the time from your laptop. SendOutCards makes it easy to create a template for a card, write a personalized message, and send it all out in one place.

There are numerous ways to find new clients through networking. These suggestions can set you apart from the typical stuffy, boring meetings. People will appreciate the effort that you put into your interactions with them. Over time, you will notice that there will be many more people wanting to meet with you to potentially create strategic partnerships and build win-win relationships.

Promotora Systems Inc. can show you how to make your business profitable through relationships. Contact us today to get started on your business development.

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8 Tips To Be an Effective Networker at Community Events

Posted on by Adrianne Phillips

8 Tips To Be an Effective Networker at Community Events

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Small business entrepreneurs are always looking for the best ways to get the most out of the time they attend networking events. After you have chosen which networking events you plan to attend, you can then create a strategic partnership strategy that can help you get the most out of each event. We created a list of helpful networking tips that will bring you quality connections and help you with your overall business development.

8 Tips For Effective Networking at Community Events

Introduce Yourself to the Event Organizer

One of the best ways to learn more about a company is to speak to the event organizer. Seek them out at the event and introduce yourself. They can then introduce you to other attendees to help you break the ice.

Set Reasonable Expectations

Networking events generally run for a couple of hours maximum. Therefore, your time to meet people is limited and you should not spread yourself too thin at events. When it comes to networking, quality connections are better than a mass quantity of random people.  It does not make much sense to work the room just to get as many contacts as possible. Proper relationship management happens when you focus on a few solid connections.

Join in Conversations and Be Engaged

While at the event, don’t hesitate to join in conversations whenever possible. Wait for a pause in the conversation to introduce yourself and add your input to the conversation. Most of the time, the other attendees will be delighted to bring a new person into the fold. However, when you approach new people and get a sense that they are having a serious discussion without a segway for you to enter the conversation, then you can politely excuse yourself and move on.

Hand Out Business Cards with Care

The purpose of these networking events is to find quality connections, so be discerning to whom you hand your business cards. Do not just hand them out to random people at events with no introduction or explanation.

Evaluate Your New Contacts after the Event

After your networking event, ask yourself two questions: Can this contact help me and can I help them? One mistake many people make when they try to evaluate relevant connections is they forget the rule of reciprocity. You should bring something to the table such as some industry advice or another connection that you could introduce them to. This is a great way to add value to connections. Eventually, you will get a wonderful reputation in your network as being a helpful person.

Build Relationships with Your Valuable Contacts

To develop your relationship strategy, you must learn everything you can about them. Discover all about their product/service, business, and even their personal interests. Then you educate them about you and your company. Keep in touch as often as you can, and get together whenever possible.

Nurture Your New Contacts

Just like a plant that needs water, your new contacts need nurturing, as well, for them to blossom into profitable relationships. This relationship maintenance is a key component to empower your success. Make sure that you touch base often with your new connections.

You can initially connect with them on social media platforms such as LinkedIn and send a short message to begin your dialogue. From this point, you can begin to cultivate this new relationship with the exchange of valuable information and industry advice.

As your contact list grows, you will also have to re-evaluate your list. People change positions all the time, so you will need to update all your information on a semi-regular basis.

Promotora Systems Inc. can help you develop relationships to grow your business. Contact us today to get started.

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5 Ways Being Active Online Benefits Real Estate Agents

Posted on by Adrianne Phillips

5 Ways Being Active Online Benefits Real Estate Agents

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Getting online today is the best way to benefit your real estate business. In this information age, it is much easier to find resources on any topic faster and easier than ever before. Many industries have had to evolve with this new way of doing business, and real estate is no exception. In this article, we will explain why Internet marketing is beneficial to your real estate business.

5 Ways Realtors Can Use Internet Marketing

The various methods that you can market your real estate business online include:

Exposure through Online Advertising

The Internet has taken over as the major venue for advertising a new business. An astonishing 80 percent of homebuyers visit the Internet first when beginning their search. Today, people can get a comprehensive understanding of a property they have an interest in before they see it in person. This saves time for buyers and agents alike. In the past, realtors and buyers had to relay this information in person or over the phone.

Lead Capture Forms

This Call to Action (CTA) is the most efficient way to find new clients. A lead capture form is a tool that is used to collect customer data. When you include this form on your website and social media, it makes it incredibly easy to generate leads.

Syndicate Listings on the Internet

The majority of realtors syndicate their listing on many major realty websites. These sites include Zillow and Trulia. These websites help buyers narrow down the number of homes they must visit in person.

Personal/Company Website

You will need to create a marketing strategy that can target your desired demographic. This is where a realtor can benefit greatly from having a personal website. Your website is a great place to supplement listings on real estate portals. Don’t forget to include CTA functions on the site to generate leads including sign-up forms, social media buttons, images, your biography, and even virtual home tours.

Engage on Social Media

Today, many real estate agents are getting social profiles. YouTube is one of the best platforms to reach potential customers through informative and entertaining videos. You can develop your business through LinkedIn to identify relevant connections, connect with them, and build relationships there. Additionally, many realtors are using Facebook and Twitter as part of their lead generation strategies to promote their businesses and reach out to potential clients.

Promotora Systems Inc. can show you how to develop your business online. Our coaching programs can be your guide to building profitable relationships. Contact us today to assist you with all your network management needs.

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Networking For Real Estate Agents: 6 Tips to Make You Irresistible

Posted on by Adrianne Phillips

Networking For Real Estate Agents: 6 Tips to Make You Irresistible

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The real estate market is highly competitive. It can be incredibly hard for any small business entrepreneur to make a mark in their industry, and real estate is no exception. If you are not sure how to develop your business with networking, we can help. Read on to discover useful networking tips that can strengthen the power of relationships and grow your business.

6 Network Management Tips for Real Estate Agents

Be Unbelievably Helpful

As with networking within any industry, people want to connect with others that will be valuable to your network. You can begin the foundation to build win-win relationships by getting a reputation as someone helpful. Before attending your next event, make a shortlist of people you would like to meet at this event. If you put it out there, you will expand your network over time. Eventually, the rule of reciprocity will come into play someday when you may need it.

Pick an Event from Eventbrite

When seeking networking events, eventually you are meeting the same people at specific networking events in your industry. While it is a good idea to nurture your current connections, you should also look outside your industry, as well. To find new clients in different places, try to pick networking events that differ from what you usually attend. Pick a random event from Eventbrite and attend a networking event that will be an entirely new experience. You never know who you may meet and how they may be able to assist your business sometime in the future.

Add People from Outside Your Regular Network

You can optimize your networking when you add a handful of new people at every event. The point of attending these events is to meet new people, so do not spend all your networking time with people you already know. Don’t forget that you grow your business by developing relationships with new people. Make a point to meet at least five new people at a networking event.

Find New Connections

There are many unconventional places where you can discover quality connections. Ask your friends what interesting connections they have and see if you can make a connection through their introduction. Does your friend know someone that works in your industry or a professional individual that can help your business in some way? For instance, your friend knows an accountant that is looking to find new clients. You can meet up at a local coffee shop or a happy hour and get acquainted. When you begin some of these new connections on a social level, it can help you to feel more comfortable.

You are most likely to get more interesting connections when you think outside the box. Does your local gym have a bulletin board where you could post a local networking event? What other local and national organizations are you affiliated with? For example, if you belong to the International Alumni Association, that can be a great outlet to find new clients. A large association like this can enable lead generation.

Change your Networking Strategy

Many new business owners do not see how networking can help with business development. You must add networking into your weekly schedule. Block one hour a week specifically for networking. Do not let your networking lapse; we are all extremely busy. After a while, these networking events can become a blur of new contacts. If you do not follow up with your connection while your event is still fresh in their memory, the connection can get stale.

Another way that you can alter your networking strategy is through social media platforms. Try a different social media strategy to gain new connections outside of your usual target. You can do this by following 10 new non-real estate people on Twitter and LinkedIn a week. Ignore the algorithm-based suggestions and choose people that are experts in other fields outside of your industry. If you just follow these people on social media, it will expand your perspective and lead you to new people you never would have thought of otherwise.

Be Unusual So You Are Remembered

Instead of following the herd and sending out the usual promotional material like Christmas cards, do something unconventional. Instead, send a card to commemorate another occasion such as a birthday. Find ways to meaningfully engage with your clientele to empower your success.

Don’t forget to be fearless. After all, you have nothing to lose, only much potential to build win-win relationships with as many people as you can. Do not let a fear of rejection prevent you from the opportunity to grow your business.

Promotora Systems Inc. has excellent coaching programs that can help you grow your business by developing relationships. Contact us today so we can show you how to make your business profitable through networking.

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How To Get Public Speaking Engagements As A Business Coach

Posted on by Arif Raza

How To Get Public Speaking Engagements As A Business Coach

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Public speaking engagements are one of the best ways to grow your business. You may not realize that these speaking engagements are another form of networking. The benefits of public speaking can be numerous, including establishing your credibility in your industry and growing your platform. 

If you are not sure how to find and get the best public speaking engagements, we can help. Read on to learn how you can acquire great paying public speaking gigs to empower your success.

How A Business Coach Can Get Public Speaking Engagements

Decide What Your Goal Is, and Work Toward It

The first step in this process is deciding your ultimate goal for your business. You need to discover your primary purpose for getting into public speaking. For instance, do you want to establish a side gig or second career as a public speaker, or do you want to increase the sales of your product or service?

Outline Your Speech

Draft an outline of your speech with your main topics highlighted. Create one or more topics with outlines that include catchy titles and subheadings. When you approach a venue to book a speaking engagement, you should come to them with some added value for your speech. For instance, when you approach the venue manager, you could say, “I am a great public speaker. Here is an outline of the speech I would like to present.” This will let the manager know that you are confident in your abilities and have specific ideas.

Join your Local Chamber of Commerce

Besides the local chamber, you could also join a civic group like Kiwanis or Rotary Club. Look for places where people speak publicly on a regular basis. After joining and attending some gatherings, you will be asked to give a presentation on your expertise. This is a great way to get public speaking practice and even make some contacts for speaking gigs in the future.

Establish Your Presence Online

The next step is to create a professional, dynamic website and a page on a social media platform to promote your public speaking. This is how you can generate leads on LinkedIn and other social media platforms. Make sure the website and page contain plenty of contact information so those prospects can reach you easily. Steer all potential clients to both of these pages. This is where leading with your brand will help you get those speaking gigs.

Start Small and Locally

Find places locally that host speakers. Then find the contact person and either call or email them an inquiry. Try to find local networking events, conferences, and meetups locally. This is a great way to get your feet wet with public speaking, where you start small, and as your confidence grows, you go to bigger venues and events.

Regional Conferences

After you have spoken several times on the local level, you can now move up to regional conferences. Do some research and find conferences that are relevant to your industry. For instance, those in the travel industry may want to attend a related trade show and try to secure a speaking engagement there. Bear in mind that competition for speaking at this level is fierce, so you will have to up your presentation game to secure yourself a slot.

Make a Demo Reel

To get booked at a national speaking level, a demo reel is a must. Hire someone to film one of your speeches. Then find a consultant to edit your best moments into a 5- to 10-minute showcase of your public speaking. Once these are finished, add these to your website and all relevant social media platforms.

Set Your Goal For the Year

A good goal to set is 12 speaking engagements in one year. This is not as easy as it sounds. On average, you will have to approach maybe 60 venues to secure those dozen gigs. Early on, make a list of venues to approach. It is a good idea to have a varied selection of venues for proposing. These can include:

  • Previous local and regional venues
  • Potential local and regional venues
  • Regional conferences in your industry
  • Charities and nonprofits

Promotora Systems Inc. can show you how to develop your business with our various coaching programs that can take your business to the next level. Contact us today to empower your success.

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8 Tips For Working With Social Media Influencers

Posted on by Adrianne Phillips

8 Tips For Working With Social Media Influencers

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Influencers on social media can empower your success with your business. If you find the right influencer for your brand, it can lead to creating a relationship strategy that can build win-win relationships for all involved. Read on to learn these helpful tips for working with influencers.

8 Tips For Working With Influencers

Define Your Campaign’s Goals

First and foremost, you need to define your campaign’s goals. Get together with your marketing team and your client to set goals and expectations for your mutual campaign. Set a clear direction and establish milestones where you can compare your progress.

Find the Best Influencer(s) for Leading Your Brand

After you have established your campaign goal, then you will need to find the best influencer(s) to drive your campaign. These influencers should be in your field and share the same target audience. Your audience and your marketing budget will determine what type of influencer is needed and what platform to use.

Establish Guidelines For Your Shared Content

The next step is to create detailed content guidelines for the influencers. These guidelines can include:
  • High-level brand strategy
  • Items that the influencer must post, including hashtags, promo codes, tagging requirements, and calls to action (CTA)
  • Communication guidelines
  • Guidelines for visuals
Then get together with your team and the influencer to establish the above guidelines and address any questions they may have.

Create a Content Calendar

A content calendar is a great way to make sure all are on the same page with the campaign. It is also an easy-to-follow format to help the influencer with their posts across many platforms. The calendar should take into consideration national holidays, trends in engagements, brand sales, and the momentum of your influencer’s social media posting.

Collaborate with Influencer on Social Media Content

The next step is to collaborate with your influencer(s) on your social media content. The content you post will be a combination of the influencer and your campaign goals. While this collaboration is the opportunity for you to emulate your influencer’s voice, you still need to curate your own original and intriguing content.

Measure Your Results and Tweek Your Campaign Accordingly

Now that your campaign has launched, you need to measure the results. Monitor your campaign metrics with weekly reports. You will discover many details about your campaign including the number of clicks, impressions, unique reach, revenue, and much more. Once you analyze this data, you will discover what is working and what isn’t. Then, you can tweak the campaign accordingly.

Practice Flexibility

Be prepared to adjust your campaign at any time. When collaborating with your influencer, be sure to take their experiences and opinions into the fold. This collaboration is the key to building win-win relationships for all involved.

Make It Fun

You may have a better chance of generating more leads if your target audience gets the impression you are enjoying running this campaign. Take this time to engage with your audience on social media and keep it light. See this as the opportunity that it is, and lead with your brand to promote interest.

Promotora Systems Inc. can show you how to develop your business through networking.  Contact us today to optimize your networking skills and create strategic partnerships with social media influencers.

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How Business Coaches Can Establish Stronger Connections With Face-To-Face Networking

Posted on by Adrianne Phillips

How Business Coaches Can Establish Stronger Connections With Face-To-Face Networking

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Business coaches should attend in-person networking events. However, during the pastt few years, networking has mostly occurred online and on social platforms such as LinkedIn and Facebook. With that said, traditional face-to-face networking is still the best tool to establish true connections with your network. If you are still wondering how networking can help with business development, we can help you fine-tune your networking skills by building profitable relationships to empower your success.

How To Create Strategic Partnerships through In-Person Networking

Volunteer

Get out there and volunteer with a cause that you care about. Volunteering is a great way to meet new people and expand your network. You can find many quality connections this way, ranging from the people running the nonprofit to the other volunteers.

Identify Your Networking Goals

Do some thinking and decide your objective for face-to-face networking. For instance, are you looking to reach out to others in your industry for advice? Or are you looking for a collaborator, or to find new clients? Make sure you know your end goal before attending any specific event.

Be Authentic to Build Relationships

When attending networking events, it is best to just be yourself with no pretenses. To establish strong, long-term connections with other professionals in your industry, honesty is best.

Follow Up Right Away

A good rule for networking follow-ups is to do it within the first 48 hours after your event. You should act while the memory is still fresh on everyone’s minds. The following day, send a quick email to these new people after you have connected on social media. The email should just say how nice it was to meet them. Then, take the opportunity to send a question or start a conversation as an ice breaker.

Make Notes on Business Cards

When you attend these networking events, you collect business cards of the people you meet. On the card itself, jot down some information about this person, how you met, and what you may have spoken about. This will help you with the follow-up email in a better way to add value to connections.

Remember the Rule of Reciprocity

Giving something back is crucial in networking. Think about how to add value to your relationships by offering up something to the other person. For instance, if your new connection is starting up a new business and you know of someone else in their industry that could assist them or offer relevant advice, pass along their contact information.

Pass Out Business Cards At Every Networking Event

Attend every networking event with plenty of business cards. Make sure all your contact information is up-to-date.

Find New Clients and Quality Connections with A Concise Pitch

Put together a few sentences about yourself and your business into your pitch. Keep your pitch short to keep their interest. Don’t forget to tell them what you hope to achieve by connecting with them.

Diversify Your Network

Most of your networking will happen with people in your specific industry but there are many benefits to connecting to people in other fields. You cast a wider net into the business world, and you never know whether you may need another professional’s services to help your company.

Establish a Goal for Each Networking Event

It is a good idea to set small, attainable goals for your networking event. For example, you can set your goal at meeting five new people that work in your industry at your event.

Customize Your Conversations For Networking

One tactic for successful business development through networking is to listen to your conversation partner. Ask open-ended questions to get the information you need to keep the dialogue flowing. The key to building profitable relationships is to tailor each conversation you have during events.

Get To Events Early

It is best to get to an event early to maximize your time at the event. You should try to meet as many people as you can at these events. If you arrive late, you will have a harder time finding conversation partners as little groups have already formed at the event.

Host Your Own Networking Event

After you have had some networking experience, you can even host your own event. It does not have to be anything elaborate. It can just be a meeting with some people at a restaurant or a local pub. You can ask your invitees to bring a few people along, too. The idea is to get to know more and more people.

Promotora Systems Inc. can assist you in building your personalized relationship strategy to build stronger connections and optimize your networking. Contact us today so we can show you how to make your business profitable through networking.

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