8 Tips For Working With Social Media Influencers

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Influencers on social media can empower your success with your business. If you find the right influencer for your brand, it can lead to creating a relationship strategy that can build win-win relationships for all involved. Read on to learn these helpful tips for working with influencers.

8 Tips For Working With Influencers

Define Your Campaign’s Goals

First and foremost, you need to define your campaign’s goals. Get together with your marketing team and your client to set goals and expectations for your mutual campaign. Set a clear direction and establish milestones where you can compare your progress.

Find the Best Influencer(s) for Leading Your Brand

After you have established your campaign goal, then you will need to find the best influencer(s) to drive your campaign. These influencers should be in your field and share the same target audience. Your audience and your marketing budget will determine what type of influencer is needed and what platform to use.

Establish Guidelines For Your Shared Content

The next step is to create detailed content guidelines for the influencers. These guidelines can include:
  • High-level brand strategy
  • Items that the influencer must post, including hashtags, promo codes, tagging requirements, and calls to action (CTA)
  • Communication guidelines
  • Guidelines for visuals
Then get together with your team and the influencer to establish the above guidelines and address any questions they may have.

Create a Content Calendar

A content calendar is a great way to make sure all are on the same page with the campaign. It is also an easy-to-follow format to help the influencer with their posts across many platforms. The calendar should take into consideration national holidays, trends in engagements, brand sales, and the momentum of your influencer’s social media posting.

Collaborate with Influencer on Social Media Content

The next step is to collaborate with your influencer(s) on your social media content. The content you post will be a combination of the influencer and your campaign goals. While this collaboration is the opportunity for you to emulate your influencer’s voice, you still need to curate your own original and intriguing content.

Measure Your Results and Tweek Your Campaign Accordingly

Now that your campaign has launched, you need to measure the results. Monitor your campaign metrics with weekly reports. You will discover many details about your campaign including the number of clicks, impressions, unique reach, revenue, and much more. Once you analyze this data, you will discover what is working and what isn’t. Then, you can tweak the campaign accordingly.

Practice Flexibility

Be prepared to adjust your campaign at any time. When collaborating with your influencer, be sure to take their experiences and opinions into the fold. This collaboration is the key to building win-win relationships for all involved.

Make It Fun

You may have a better chance of generating more leads if your target audience gets the impression you are enjoying running this campaign. Take this time to engage with your audience on social media and keep it light. See this as the opportunity that it is, and lead with your brand to promote interest.

Promotora Systems Inc. can show you how to develop your business through networking.  Contact us today to optimize your networking skills and create strategic partnerships with social media influencers.