Month: October 2021

How to Find and Participate in Collaborative Projects

Posted on by Adrianne Phillips

How to Find and Participate in Collaborative Projects

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You have begun your business and you are ready to begin projects to take it to the next level. It does not matter what industry you are in, at some point you are going to need like-minded people to help facilitate your company’s branding, marketing, or sales. If you are looking to create collaboration opportunities, we can help. Read on to learn how you can build that perfect team for project collaboration, and how to manage your team, too.

How To Find People for Project Collaboration

Below are some of the best ways to find project collaborators.

LinkedIn

The social network LinkedIn is one of the best places to find project collaborators. If you are unsure how to collaborate on LinkedIn, it is actually not very complex. You begin with LinkedIn Networking to find the talent you are looking for. In addition to making connections, you can join relevant groups on the network within your industry to find people.

FindCollab

This platform is one where you can find influencers and partner up on your promotions, marketing, and sales. The platform also has filters to help you find posted collaborations and projects, and the ability to use a filter to specify exactly what you are looking for in a collaborator. You can also post your project details on the platform, where the potential collaborators can reach out to you.

Upwork

This platform allows users to find and hire freelancers for any type of project. The categories to search for talent on Upwork include development and IT, administration and customer support, writing and translation, design and creative, and sales and marketing. You can also post your project on the platform to allow users to inquire about it and your potential collaboration.

After You Have Put Your Team Together

Improve Communication with All Players

The most important task with your new team is to make sure communication between everyone runs smoothly. The communication, or lack thereof, can make or break your project.

Transparency is Key

Transparency is another important factor for your project team. Besides any sensitive or confidential data, everything else should be fully available to your team. Your team needs a precise idea of what your objectives are so they can do the best job they can.

Have All Involved

For acceptable collaboration, get everyone on your team involved in the decision-making process of the project. When everyone gets involved, new ideas can be developed, and your team members can also learn from each other.

Encourage the Leaders

You should always encourage your team members to be assertive and take initiative whenever they can. This is nurturing what is called a culture of innovation, where the team member will take the initiative to do something different.

Optimize Your Meetings

If your usual project meetings are dull, it is time to change things up. Keep your meetings shorter and to the point without dragging them out. Send out any reports or documents beforehand so that your team members can view them prior to the meeting instead of reviewing them point-by-point during the meeting. This way, all members know the standing of the project and time will not get wasted on drawn-out sales updates.

Use Project Collaboration Tools

There are many project collaboration tools out there that can help you and your team work together efficiently. 

Trello is task management software that has built-in collaboration tools including boards, cards, and lists to create and track project tasks. 

 

Hubstaff is a great time and productivity tracker program. The software allows you to monitor project progress with screenshots, reports, timesheets, plus much more.

 

Promotora Systems Inc. can help you with building profitable relationships that can lead to successful collaborations. Our business consultants can set you on the path to empower your success and build win-win relationships. Contact us today to get started.

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Top 10 Lead Generation Errors

Posted on by Adrianne Phillips

Top 10 Lead Generation Errors

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If you have established your marketing strategy and the results are lackluster, you may have to do some tweaking to get better results. If your marketing campaign needs some work, we can help you identify these common lead generation errors and get you the results your business needs.

Top Lead Generation Errors

Not Making Your Ultimate Outcome A Priority

Think about the last interaction your potential customer had with you before they became a client. It does not matter if it is a phone call, email, or something else that made the client decide to buy. That is your ultimate outcome. You would need a channel that would be efficient at producing calls or follow-up emails. Search engine marketing can lead to other elements of conversion including ads for mobile devices and call buttons. When you align each detail of your marketing strategy to your ultimate outcome, you ensure more success for your business.

Paying Attention to the Wrong Metrics

Metrics define how to get to that ultimate outcome. However, the metrics are not your end result, the outcome is. The metrics themselves reveal the flaws in your campaign. If your impressions are low and you lack a significant number of clicks, then some adjustments will need to be made.

Too Many Complications in the Conversion Process

In the fast paced world wide web, people are so used to getting information fast and easy they will become inpatient if they have to wait for a page to load, etc. The user experience can make or break your website and your business. The conversion process needs to be as smooth as possible in order to get those new customers.

Expecting and Asking for Too Much Too Soon

Some prospects will need to ponder over your information before they are ready to convert. The worst thing you can do in this case is to pressure or rush people into conversion. Automation can be used to nurture these particular leads and slowly get them ready for conversion.

Using Only One Conversion Point

Different people react in different ways to almost everything. If you have only one option for prospects to convert, it may only be useful for some of the people. Take into consideration your prospects and the different reactions they may have to things. When you build your campaign, take into consideration several methods of showing interest and reaching out to a business.

Not Having an Intriguing Reason for Your Audience to Engage

If you don’t hook your prospects in immediately, they may lose interest fairly quickly and move on. Ask yourself what is it about your business that would have your prospects care? Do you have helpful, relevant content related to your industry on your site? Customers are looking for added value or a “takeaway” from your website. When you offer something of value to your customers, you are giving them a reason to click.

Inconsistency

When your prospects look over your campaigns, consistency is important throughout all elements of your website. You need to have a consistent look throughout all your ads, landing pages, and more. If your prospect is confused about whether they are on the correct page due to lack of this consistency, you could lose them.

Failure to Test Different Channels

Do not put all your prospect hopes in only one channel. You can never assume that something is working based on history alone. If you test new platforms, this is the best way to discover what works for your campaign. Also, you may get some additional leads from these channels that you may not have received otherwise if you did not test alternative platforms.

Having It Only Be About You

If you make your campaign only about you and your business, your prospects won’t be inspired to take action. To be valuable to your network, you must focus on prospect issues, interests, or needs. This power of relationships can help you create strategic partnerships and build win-win relationships.

Not Providing Solutions To Problems and Issues

People can relate to others’ issues and want to take action. When you offer a solution to a prospect’s problem, you are showing them that you and your business have value. 

 

Promotora Systems Inc. can help your business with our lead generation strategies for startups. Our consultants can provide the best lead generation training to find new clients and build relationships. Contact us.

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What You Need To Know Before You Generate B2B Sales Leads

Posted on by Adrianne Phillips

What You Need To Know Before You Generate B2B Sales Leads

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You can develop relationships to grow your business when you generate business-to-business sales leads. When you generate your leads, you can identify relevant connections, build an affiliate network, and find new clients. This article will explain how to grow your business by developing relationships.

All You Need To Know About B2B Lead Generation

How Does Lead Generation Work Exactly?

Lead generation is identifying and sparking the interest of potential clients. When you identify potential customers, that means also finding businesses out there that have an interest in your product or service. This is your target audience. When you initiate interest, you can capture information about these contacts and feed them into your sales funnel. Then the lead can be converted into a customer with a sale.

Types of Leads

A “hot” lead or marketing qualified lead (MQL) is someone that has shown enough interest in your product or service to potentially earn you a sale. The exact definition of an MQL will vary from business to business depending on the circumstances. However, to qualify these leads specifically for your business, you need to identify proper sales leads.


To identify the best leads for your specific business, you need to know where to look. You can look at the demographics of your current customers and analyze their insights. Sales and marketing teams can target the best prospects based on commonalities. Other criteria you can use to find these leads include industry, revenue size, decision-maker, organizational structure, and many more.

Lead Nurturing

Once you procure these leads, you begin the process of nurturing them. In today’s market, the objective is on the buyer’s perspective, not the sales team. The first step in lead nurturing is buyer awareness. The next step is consideration, where your potential buyer is looking for a solution. The third step is decision-making after the buyer has considered all the information presented. The final step is after the sale. When you follow up with a customer to make sure that they are satisfied, they are most likely to do business with you again. In addition, you may also get some quality word-of-mouth referrals from a new happy customer.

Online and Offline Lead Generation

Online lead generation is simply generating interest from consumers on the internet. If you have a well optimized website with a consistent brand message. Your website should also be in sync with your brand identity and should be customer centric. Other forms of lead generation developed online include Search Engine Optimization (SEO), social media, video content, email marketing, and content marketing. 

 

Offline lead generation is every other method of drawing interest outside of the internet. There are several methods of offline lead generation including networking events, print advertising, direct mail, event sponsorship, and outbound calls. 

 

Remember, for both your online and offline lead generations, do not forget to track your results to see which methods are most effective in generating your leads.

Analyzing and Planning

To establish your marketing budget, you must analyze your lead data. Ask yourself what your exact goals for your business are. Is your priority at the time generating leads, increasing sales, or increasing brand awareness? According to a recent study, companies spend about 7 percent of their annual revenue on marketing, depending on the size of the business. When you analyze your customer data, you can use that information to plan your marketing campaign.

Best Lead Generation Tools

Lead generation can be a very complex process. There are several tools on the market that can help you grow your business.

 

Google Analytics is the place to begin to get insights from your website. 


Tools such as Mailchimp or Campaign Monitor can help you create a form for leads to add basic information about themselves to use for marketing purposes. 

 

Learn more about easy lead generation strategies that can help you take your business to the next level.


A Customer Relationship management database (CRM) is the best place to organize your data. There are many CRMs out there to choose from with different functions. 

 

If you are unsure how to use LinkedIn to grow your business, LinkedIn Sales Navigator can help you target the right prospects, understand important insights, and provide many methods of personalized outreach and prospecting.

 

Promotora Systems Inc. has several coaching programs that can help you build your affiliate network and relationships with quality connections. Contact us today to get started.

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How Do We Filter In The Most Suitable Leads

Posted on by Adrianne Phillips

How Do We Filter In The Most Suitable Leads?

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Once you have acquired your new leads, you then need to separate the best leads from the ones with less potential. The way you can go about this is to funnel your leads through specific filters in order to find the leads that are the best bet in growing your business.

How to Filter Down the Most Suitable Leads

A funnel filter is also referred to as a sales funnel. This is a marketing system that guides your leads to transition them from prospect to customer. The funnel attracts the attention of these prospects, and it is designed to help you nurture these leads that have potential and rule out the leads that do not.

There are three main stages of using a funnel to filter in your best leads:

 

  • The top of the funnel is customer awareness
  • The middle of the funnel is consideration
  • The final stage is the bottom of the funnel, which is conversion. 

You can also add specific criteria based on your objectives and create even more filters to narrow down your best leads. 


You can sort out your leads by their behaviors. This includes nearly anything about them including behaviors in business and their personal interests. The filter will allow you to channel the people whose behaviors are compatible with your business goals. 


Leads can also get sorted based on challenges. If another person in your industry is facing any specific challenges, you can use that data to convert them from a potential lead to a new customer. 


As the name implies, you can filter your leads by finding those with relevant roles in a company. It could be a sales or marketing manager, a vice president, or someone else. If you need to connect with the decision-makers, this is the best way to do it. 


You can sort leads by those that have authority in your industry. This means connecting with those who have established a great reputation in your industry has the potential to increase the authority in your own business. These types of leads are the best way to build win-win relationships. 


You can also filter your leads by using product fit as a criteria. Based on all the data you have gathered from your leads, you can determine which leads have the best potential to purchase your product or service. 


Promotora Systems Inc. can help you with all your business development needs, including assisting you to find new clients, identify relevant connections, and develop relationships to grow your business. Contact us today to get started.

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Top 5 Lead Generation Tools You Need to Start Using Right Now

Posted on by Adrianne Phillips

Top 5 Lead Generation Tools You Need to Start Using Right Now

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Lead generation is defined as the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Without the right tools in place, sorting through all of these leads can be overwhelming and time-consuming. We want to help you filter out warm leads as easily as possible. To help you do that, we’ve put together a list of the top 5 lead generation tools you need to start using right now.

Lead Generation Tool #1 - Boomerang for Gmail

This is a fairly inexpensive email follow-up tool, with paid plans starting at just $4.99 per month. Using Boomerang, which is a Gmail extension, you’ll be able to schedule follow-up emails for cold contacts to whom you’ve previously reached out. This program helps you to stay organized by allowing you to send emails back to your inbox if you don’t receive a reply within a set amount of time so you know you need to reach out to that person again. This is a great way to keep track of your outreach efforts.

Lead Generation Tool #2 - Mailchimp

Mailchimp is an email marketing tool that allows you to create email marketing campaigns and automated email drips. There are both free and paid plans that start at $9.99 per month. Mailchimp is one of the most popular email marketing platforms available today because it has an easy-to-use, drag-and-drop email builder that makes creating your marketing campaigns a breeze. There is also an automation feature that allows you to enter your contacts into a drip sequence and receive emails periodically, continuing to educate them on your products and hopefully convert them to customers.

Lead Generation Tool #3 - ClickFunnels

ClickFunnels allows you to build out a variety of sales funnels and create landing pages so you can add potential leads to your email lists. The plans vary in price, starting at $97 per month. It’s an all-in-one solution that allows you to capture leads directly from your website and is a great way to get new visitors to sign up for free downloads, ebooks, webinars, and more.

Lead Generation Tool #4 - Hubspot

Hubspot is an all-in-one marketing and CRM tool that allows you to do everything for your marketing campaigns without having to use several different platforms. Hubspot has tools for managing contacts, posting to your blogs, creating landing pages, finding leads, and so much more. The price of Hubspot varies based on the tools that you choose to use, with plans starting at $45 per month. This is a small price to pay when you consider all of the features that are packed into one platform.

Lead Generation Tool #5 - Zapier

This tool works to help automate your lead generation process. You can set Zapier up to automate actions based on specific triggers. There are hundreds of programs you can connect to your Zapier account to both trigger actions and receive actions. An example of this process would be receiving an email. This could then trigger the email to be added to a specified file, and then an alert could be sent out using a chat program. There are an infinite number of possibilities for the ways that Zapier can help you automate your lead generation process. 

These are just a few of the hundreds of different lead generation tools available. The most important thing when looking at adding lead generation tools to your marketing campaigns is to ensure that it meets all of your needs, fits within your marketing budget, and will make your job as a marketer easier. If you need help deciding which lead generation tools are best for your business, we can help. Set up a call with us today to get started.

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