Top 5 Lead Generation Tools You Need to Start Using Right Now

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Lead generation is defined as the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Without the right tools in place, sorting through all of these leads can be overwhelming and time-consuming. We want to help you filter out warm leads as easily as possible. To help you do that, we’ve put together a list of the top 5 lead generation tools you need to start using right now.

Lead Generation Tool #1 - Boomerang for Gmail

This is a fairly inexpensive email follow-up tool, with paid plans starting at just $4.99 per month. Using Boomerang, which is a Gmail extension, you’ll be able to schedule follow-up emails for cold contacts to whom you’ve previously reached out. This program helps you to stay organized by allowing you to send emails back to your inbox if you don’t receive a reply within a set amount of time so you know you need to reach out to that person again. This is a great way to keep track of your outreach efforts.

Lead Generation Tool #2 - Mailchimp

Mailchimp is an email marketing tool that allows you to create email marketing campaigns and automated email drips. There are both free and paid plans that start at $9.99 per month. Mailchimp is one of the most popular email marketing platforms available today because it has an easy-to-use, drag-and-drop email builder that makes creating your marketing campaigns a breeze. There is also an automation feature that allows you to enter your contacts into a drip sequence and receive emails periodically, continuing to educate them on your products and hopefully convert them to customers.

Lead Generation Tool #3 - ClickFunnels

ClickFunnels allows you to build out a variety of sales funnels and create landing pages so you can add potential leads to your email lists. The plans vary in price, starting at $97 per month. It’s an all-in-one solution that allows you to capture leads directly from your website and is a great way to get new visitors to sign up for free downloads, ebooks, webinars, and more.

Lead Generation Tool #4 - Hubspot

Hubspot is an all-in-one marketing and CRM tool that allows you to do everything for your marketing campaigns without having to use several different platforms. Hubspot has tools for managing contacts, posting to your blogs, creating landing pages, finding leads, and so much more. The price of Hubspot varies based on the tools that you choose to use, with plans starting at $45 per month. This is a small price to pay when you consider all of the features that are packed into one platform.

Lead Generation Tool #5 - Zapier

This tool works to help automate your lead generation process. You can set Zapier up to automate actions based on specific triggers. There are hundreds of programs you can connect to your Zapier account to both trigger actions and receive actions. An example of this process would be receiving an email. This could then trigger the email to be added to a specified file, and then an alert could be sent out using a chat program. There are an infinite number of possibilities for the ways that Zapier can help you automate your lead generation process. 

These are just a few of the hundreds of different lead generation tools available. The most important thing when looking at adding lead generation tools to your marketing campaigns is to ensure that it meets all of your needs, fits within your marketing budget, and will make your job as a marketer easier. If you need help deciding which lead generation tools are best for your business, we can help. Set up a call with us today to get started.