10 Ways Financial Advisors Can Capitalize on Social Media
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Financial advisors can capitalize on social media in many ways to find new clients and empower their success. According to a recent survey, only 40% of financial advisors utilize social media to promote their business. This is in great contrast to the target audience, where an astonishing 73% of younger or millennial investors use search engines such as Google to seek out financial planners. Read on to learn how to make your business profitable through networking through social media.
10 Ways Financial Advisors Can Capitalize on Social Media
Have A Professional Photo Taken for Your Social Media Profiles
The most important element of your social media profile is your profile picture. That photo is the first impression potential clients will get of you, so make it count. Your photo should show your professional self including the way you would look and dress as if you were going to a meeting with a client.
Use Your Content To Generate Leads
Make yourself an added value connector to appeal to prospective clients. You can attract new clients by adding a helpful interactive tool or a blog with helpful information such as a Frequently Asked Questions (FAQ) section on your website.
Be Sure Your Content Promotes Your Values
Always make sure that any content on your website reflects your business values. Don’t forget that you need to keep those values consistent throughout your website and all social media platforms.
Define Your Brand
When you are leading with your brand on social media, keep the content focused on subjects where you have extensive knowledge. This is especially true for your product or service. Promote yourself as an expert.
This can be difficult for newcomers to do on various social media channels. Your brand, in the simplest terms, is a reflection of who you are. When defining your brand, highlight your skills and your areas of expertise, and how they will help your clients reach their financial goals. Don’t forget to have consistency with your brand on all the social media platforms where you are looking to generate leads.
Utilize Search Engine Optimization (SEO) on Social Media
To find quality connections on social media, you must optimize your networking through Search Engine Optimization (SEO). This is where you use appropriate keywords and phrases in your content so potential clients can find you in searches.
To do this, you must not only have your website optimized for SEO but your social media posts, as well. Many clients look for financial advisors through searches on Google. Although Google does scan many social media platforms such as Facebook and Twitter for search terms, it treats those platforms like typical web pages. To remedy this, you can add your SEO terms to your social media posts. It is better to do this because many platforms such as YouTube now have their own search engine for consumers. This is why it is important to put out consistent and engaging SEO content on all social media platforms, not just your company’s website.
Pay Attention To Your Industry Peers on Social Media
When you pay attention to what your peers are doing on social media, it can help you with your content posting. Watch what your competitors and peers are posting, and pay attention to what is working for them and what is not.
As a bonus, this can also help you be valuable to your network in many ways. You can also use social media for your research and potentially create strategic partnerships.
How to Develop your Business with Networking
After you have set your brand and business values in compliance with your company’s values, you can proceed to build your network. A great place to begin is LinkedIn. You can use LinkedIn to develop relationships with people who you already know. Invite these people through a more personal message to break the ice. Remind this person how you know each other in your message to connect and tell them how you can be a value-added connector for them by offering assistance through the rule of reciprocity. You can also find common ground with these quality connections by mentioning your mutual connections.
Use Your Strongest Social Media Platforms the Most
You should utilize a strong social media platform to promote your business. Many financial advisors choose to generate leads on LinkedIn. However, many are breaking into Facebook, Instagram, Snapchat, and Twitter to create strategic partnerships and prospects.
Engage on Social Media
Once you have established your brand on your social media platforms, be sure to engage on the platforms often. Join in on conversations with industry peers and potential customers. This is how to add value to your network where you are very generous with helpful information.
Remember the 80/20 Rule
A good rule to follow when prospecting on social media is the 80/20 rule. This is where your posted content should be 80% business and 20% personal that represents your brand.
Once you learn the ways you can use social media to capitalize your brand on social media, over time you will see how it increases your business development.
Promotora Systems Inc. can help small business entrepreneurs develop relationships to grow their business. Contact us today so we can take your financial advising business to the next level.